Abby Roach
๐ค SpeakerAppearances Over Time
Podcast Appearances
I'd say they're doing a couple of things while they're leaning into the value for consumers who are seeking that out and who are really feeling stretched.
They've got different offerings across different price points, across $5, $8, being able to add things on for a dollar.
So they're really focused there.
but also they're not letting their foot off the gas in terms of the marketing and the innovation.
I'd say they're doing a couple of things while they're leaning into the value for consumers who are seeking that out and who are really feeling stretched.
They've got different offerings across different price points, across five dollars, eight dollars, being able to add things on for a dollar.
So they're really focused there.
But also they're not letting their foot off the gas in terms of the marketing and the innovation.
Certainly in light of the environment that we're in, my expectation was for them to be a bit conservative with the guidance, but this is lower than the expectation and I think is certainly not what we expect from Chipotle.
Certainly in light of the environment that we're in, my expectation was for them to be a bit conservative with the guidance, but this is lower than the expectation and I think is certainly not what we expect from Chipotle.