Abigail Jones
Appearances
Planet Money
How much for that egg
I will pay 50 cents. So I'm dividing 8 by 12, and that gives me 66 cents.
Planet Money
How much for that egg
I should buy some bagels and make some bacon, egg, and cheese bagels.
Planet Money
How much for that egg
Yeah, so I work in market research and consulting on the vendor side. I don't know. That's really boring.
Planet Money
How much for that egg
Yeah, I'm a professional survey designer. I help answer questions via surveys.
Planet Money
How much for that egg
So what we would want to do is what we call blinding it. So you basically disguise eggs among everything else.
Planet Money
How much for that egg
And so in the industry, we would call that a competitive set. And how do eggs stack up relative to those other choices?
Planet Money
How much for that egg
We try to avoid having people rank a lot of things because people are really bad at putting things in order. They can tell you their top. They can tell you maybe their second top or third top. Beyond that, the quality of the response really starts to diminish.
Planet Money
How much for that egg
How often do they eat them all? What are their views of those foods? And then we can show kind of a composite like egg lovers score.