Abiola Akiyode-Afolabi

We felt that because majority of Nigerians still live in communities in rural areas, that there was a need for us to be able to get information across there.

For them to also understand that we can all prevent maternal deaths if we have information and if you can make demand of your hospital or of your clinic,

they would be able, you know, to save lives.

So we decided to talk about TXA, you know, in community.

And we decided to come in collaboration with the London School of Tropical Medicine and the Women Trial.

So we went to almost a hundred communities across Lagos.

We normally spend about three or four hours in those communities.

At the initial stage, when we started off, they were a little bit sceptical because they have had a lot of people coming to their community, especially when they're doing research, and they don't get to see any impact of what they have to do.

It became easier because one of the things, because we are grass-rooted, we're very community-based, so we believe in ownership.

of any idea.

So we didn't go to them, like, dictating what to do.

You know, we co-created with them to say, there is a problem.

Can people give us experiences of, that have died as a result of postpartum haemorrhage?

And the community came with a lot of, you know, story, my brother and my, my brother's wife, my sister, my wife, you know, and all of that.

And so, we are able to root that conversation

within their reality.

And so we go to communities, we go to marketplaces, we go to villages, and we speak with women about it.

And so that's what we have been doing.

And we are not only working in communities, we also...

target radio programs with a huge population of people.