Adam Amin

as if I'm happy that the Bulls are going to lose a game.

I don't want to call it that way.

It's just not fun.

It's not in my nature.

It's not in my blood to do that.

But I think the best thing that we can do is try to contextualize what a loss does mean or what a win does mean.

I always talk to our production crew.

We're in constant communication with

our crew and we always say hey let's have these graphics ready the the winning percentage is this that means the lottery odds are this so if they do lose the game which is not a fun thing to necessarily call from the tip to the final buzzer at least we can contextualize what that means all right well bulls fall short in this one but here's where they are in the lottery odds here's still what the opportunity is here's the silver lining with that comes with guys

struggling on the floor, maybe they lose a game.

Here's a silver lining that comes with that.

And again, my last thing would be they're going to win some games.

You can't lose them all.

I think these guys work too hard.

The players work too hard.

And whether you disagree or agree with that philosophy, I do not have any argument against you for it.

If you agree with it, fine.

If you hate it, I can appreciate that.

But I think our job is to at least frame it the way that they want to frame it.

If Billy Donovan had come out and said, we are trying to lose every game, and they come out and win a game, then we can probably discuss that in a different fashion and say, well, that's not what the goal was here.