Adam Bhala Lough

I mean, I think you're right.

I think the idea that, that we, the, the, the phrase artificial intelligence, I think is, is a, is a, is a great, it's two perfect words together.

It's great branding.

Whoever, whoever came up with it.

I absolutely don't, but my vegetarian mom does.

Well, the artificial beef, sure, but not the artificial.

Does she want to eat artificial vegetables, right?

No, definitely not artificial vegetables.

But yeah, I see what you're getting at.

I mean, no, it's weird.

I mean, to that extent, you know,

Maybe it shouldn't be as popular as it is, given the fact that it's artificial intelligence.

What does that mean exactly?

That just means a lesser form of intelligence.

So it was a little bit of both.

I think that around the time that I started thinking about the documentary, I was on the picket lines because I'm in the Writers Guild and I was picketing around Netflix.

And part of the reason that we were picketing was because of AI concerns.

Right.

You know, we were worried that the studios were going to start using ChatGPT and other LLMs to create, to write screenplays and basically just access out of the conversation entirely.

And so we were trying to get some guardrails around that.