Adam Crofton

Yeah, and it's felt that way.

I must say, the issue of pricing is interesting because the FIFA argument is that they are in North America, which is the most expensive sports economy in the world, where what they're using is this very controversial dynamic pricing, which is, to be fair, what we often see on...

in kind of machine ways, through airlines and concerts and other forms of tickets, particularly in America.

And US sports tickets are expensive.

Now, there is expensive, and then there is what FIFA have been charging for these World Cup games, where pretty run-of-the-mill group stage games have been $500 to $700 in some cases as the kind of starting price, and then it's becoming dynamic based on

level of interest.

And, you know, look, I think I was sent some of kind of their current ticket sales for their games in Los Angeles earlier this month.

And some of their games are selling pretty well.

You know, games like the Iran games in Los Angeles, where there is a huge Iranian diaspora in

was already tracking at kind of over 50,000 tickets sold for a 70,000-ticket stadium.

And that may not have included hospitality as well.

So some of those games, despite the prices, are doing really well.

Others, interestingly, including the U.S.

men's national team opening game against Paraguay, where even the lower-priced tickets are over $1,000, which is just mind-boggling, were only at around $40,000.

So that shows that, you know, they may have to drop these prices at a certain point.

And I do.

Yeah.

And I think both FIFA and, I mean, FIFA would never admit to this, but also, you know, the people buying these tickets are kind of just taking the bet of Trump says a lot of stuff.

And it's

Nobody ever really knows whether he's going to follow through on stuff that he says.