Adam Friedland

How how did what was it like seeing Atlanta become Atlanta in terms of like national profile when it came to music?

It was like for a while like when I was younger It was pretty coastal then I remember like there was outcast and goody-mop But like prior to the like beyond that like Atlanta kind of there was no concept I think maybe little John or something or like no, yeah, you know crunk and like brought like a ludicrous maybe

Yeah, Ludacris is after Outkast and Goody Mob.

No, that's what I'm saying.

The only concept anyone had beyond Outkast and Goody Mob, they didn't really have a concept of music from Atlanta until you saw like Def Jam South, I would say.

You had T.I., you had Jeezy, even before Organized Noise, you had Kilo.

We were listening to Kilo getting ready today.

Gucci, yeah.

So you just...

You know, Atlanta has went through different periods and different eras, but for the most part it's been sustainable and it's like we keep passing the torch to the next.

And that gives us like a lifeline too, but I mean,

Outkast is when I think they won an award and Andre said about South had something to say.

And then it started being more intentional as far as what we were doing.

But Atlanta has always been like a city for like growth and creativity musically.

Have you seen music become less regional?

Like for instance, like Too Short like went platinum and I think he sold like 500 records on the East Coast.

Like music could be- On the West Coast.

On the East Coast.

I think on the West Coast he went platinum.

But like, so it was like so regional that, you know, like in the Bay he was, like, were you famous in like a known quantity in Atlanta for a while before you became nationally famous?