Adam McQueen

and they're playing Egypt, so it couldn't be more perfect, really.

And apparently they did ask that it could be undesignated a pride match, but for once, FIFA decided to do the right thing, and they stuck to their guns, and it still will be a pride.

Well, the US definition of a successful World Cup.

It's hard to say because it's not as big a deal for them as it is for us.

They've got four sports that they watch more than they would watch soccer, even with their big Hispanic communities and everything.

But making lots of money is FIFA's primary concern, so it seems.

And they're going to do that.

They're set to make $13 billion out of this World Cup.

which is pretty incredible considering that the Qatar World Cup in 2022, they made, I think, around 7 billion.

So that's a pretty good inflationary rate.

Well, part of it is because they've got so many teams this time.

They've got 48 teams instead of 32.

So there's all those extra matches to sell broadcasting rights, sponsorship and tickets.

And the ticket pricing has become a really controversial issue.

Dynamic pricing is amazing for a business because you know you've absolutely maxed out your profit.

But it's terrible for spectators because you just have no idea.

There's nothing transparent about the price that you're going to pay.

Yes, exactly.

I mean, Infantino said that all tickets were sold in one of his typically grand statements.

But then where are all these empty seats coming from?