Adam Oleksik

But I'm anti calling things hobby.

I hate the word content.

And I know as a linguist, I'm not supposed to hate words.

This is from my cultural critic perspective.

I think

it's so strange that we talk about making content because the word implies something that is contained like the contents of a box or drawer and now ask yourself like where is it being contained it's being contained in the the medium of social media so tick tock is like the box and then your content is this thing held in the box and that implies first of all that it's interchangeable with other pieces of content and that

You know, the content doesn't have anything special within it.

Another reframe potentially is that your video is the container and your idea or message is the content.

But we don't talk about it on that level.

We abstract it a level up and then it becomes this like commodifiable thing where you can talk about, oh, this is how you make better content.

This is how you make content every day.

And then you're like, you lose the plot of what you're trying to do, which is spread good ideas.

And spreading ideas critically also means your idea leaves the platform and with content it's contained.

So it's very strange.

I try to avoid calling myself a content creator.

and perhaps trying to reclaim the word influencer, because I know that's a little negatively coded, but it's what I'm trying to do.

I want to influence people.

It'd be disingenuous to not say that.

Thank you.