Adam Outland
speaker
678 appearances
26 recordings
1 series
first heard May 2024
last heard 13 Aug
Adam Outland’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 9 in all, peaking in Jan 2026 with 5.
Appearances
Preet learned during his days selling books door to door that the process wasn't complex by any means, but it also wasn't easy. It's a grind and it takes determination and perseverance to make it work. Those aren't complicated skills, but they can be difficult without the right mindset. Number two, success boils down to the basics.
In sales especially, Preet says people tend to think it's something fancy that makes them successful. A particular joke, a nice suit, a quirky habit, but it's not. It's the boring mundane basics like showing up day after day, doing the things even when you don't feel like it. And above all, having the patience to learn instead of throwing in the towel.
Number three, new and different isn't always effective. This goes back again to Preet's book Selling Days when he had the benefit of learning from a system of selling that had been in use for over 100 years. There was a plan, there was a manual, and it worked. Preet says people often get wrapped up in wanting to reinvent the wheel just because it looks cooler or sounds different.
And yes, there are situations where you need to adapt or change things, but you don't need to start from scratch just for the sake of being new. Take what's already tried and true and then build on it. Number four, success is a trend. It's not about hitting a specific dollar mark or a house with a certain square footage.
It's about making sure your personal improvement is trending upward, even if it's very slightly over time. As long as you're making small but consistent improvements in whatever you're doing year after year, you are a success. For more on Preet's story and some of these principles, check out the full interview, Action Catalyst, episode 465 with Preet Martin.
Welcome, Action Catalyst listeners. Today, we have Preet Martin. Preet now serves as the president of Southwestern Ventures, formerly E1 Ventures, founded as part of the Southwestern family of companies to create career and entrepreneurial opportunities for young people across Europe. Preet, welcome to the show.
We want at least a couple of embarrassing stories from your youth.
Yeah, perfect. So give me a little bit of your story. How did you find the role and position that you're in today with Southwestern Ventures?
You got paused for a second. How did you make money playing video games?
Well, anytime if you're still in school, that's amazing.
So you knew maybe being a financial advisor was not your path? Not in the past, yeah.
Any nosebleeds the first time you sold books?
Wow. That's fantastic. That also does positive things for your confidence in this arena of sales and working with people, right?
So then jump to Southwestern Ventures. When did that transition happen between selling books and this initiative?
And for our listeners, I guess, some perspective is in 2020 when COVID hit, one of the challenges for your organization, continuing to lead students from Europe coming to the States to sell, that became a much more difficult proposition.
Talk about taking lemons and turning them into lemonade.
Absolutely. So how do we define Southwestern Ventures today? It's a combination of a number of businesses in and of itself. Is that correct?
Stig Brodersen And Preet, for you, what are the muscles that you get to exercise as president of Southwestern Ventures? What are the new muscles?
Yeah, really well said. You know, one question that's somewhat related to this is you had a name change from E1 to Southwestern Ventures. What spurred that and what's the significance in changing that name?
I love it. Kind of the vision that there's more scale than what the initial name implied.
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