Adam Robinson

If I were not doing what I was doing, I would be like digging a rabbit hole on this device. Keep my phone away from me. Mark it. Yes. For sure. Yes. Because we're going to want that more and more. And I think more and more people acknowledge that we don't have the power to do it ourselves.

I would probably take the Elon approach. And make a fancy one for rich people first. I just feel like rich people are also very aware of this problem, a lot of them. And you have access to them through social media. I mean, this is literally what I would do. I would just start talking. Whenever I was around my more affluent friends who have kids, I would just start talking to them about this.

And I would probably buy a yonder and show it to them. And then I would be like, what if this could do X, Y, and Z? Right. You know, and then I'd work on what the X, Y, and Z was after, I mean, hundreds of conversations. I would not build anything until I could say X, Y, Z, and I would get like literal eyes light up asking me where they could buy it.

And then I would start prototyping something physical. I would do an enormous amount of, because man, it's like prototyping is expensive. You can save a lot of heartache through talking. I don't think people really understand that who have not started several companies before. Something's happening to me right now, which is this great example of not talking enough.

We're building this other feature for our B2B. We built a tangential feature first. We built an ICP filter, an ideal customer profile filter first, and didn't really talk to people. We thought we knew what they wanted. We didn't think about the fact. that like, okay, so like if you filter down by ICP and LinkedIn, you're filtering an 800 million contact database.

So a restrictive ICP filter makes sense. A lot of our customers, we resolve 10 contacts a day. If they put a restrictive ICP filter, which is like and instead of or, it's gonna give them zero to one contacts per month. You know what I mean? But we defaulted to the and, right?

And we didn't realize this until I asked the people who were trying to beta test this other feature to set it up, and they were like, oh my God, 10 out of 10 people, the way we built this, are doing something that we would want to nudge them the other way. And the first reaction is like, oh, it's fine. Support can explain it or whatever.

But it's like, no, if it's 98% of people that we want to nudge one way, we want support to explain to the 2% why. Anyway, so I just keep learning that lesson over and over again. But that is literally what I would do. I would just go start talking to people. And then there's a bunch of interesting tangential kind of like,

if you can get people to unplug and disconnect for a few days, universally people feel like it's an incredible experience. So if you can start like, uh, you know, renting these summer camps in the fall in the Northeast and like, you know, having family experiences or like, you know, people in their twenties can like, you know, bring 30 people there or whatever.

Like, I'm just so interested in getting people away from their phones. And I think that like, More and more every day, people acknowledge how terrible this ongoing onslaught of our lives now. You and I are, we're in it, dude. We're the worst victims and perpetrators of this problem.

Yeah, it's like I talked to these guys one time in L.A. and they're like, yeah, we like help.

apps become more addictive and we also have a consulting firm that that helps the platform make the platform less addictive you know so they're like causing the problem on one end and then they're like helping you know consult with android about how you can like layer the black and white on or whatever you know they're both sides they're both sides they're like gray goose but they're also alcoholics anonymous

Yeah, totally. But I guess if you understand the problem that well, you can help both sides.

By the way, like, like anytime you can get a super clear statement that's like under five words. Yes. That really captures the essence of what you're trying to do. Like that is totally magic. Yeah.

So with RB2B real quick, there's this weird thing where we're identifying website traffic, but everybody does it different. And the right visitors from us are not the right visitors from somebody else. So my tagline, use us too.

Totally. Like surely I look at that and I don't know what it is yet. Cause I haven't had the conversations, but what I do know is that one dumb device is not the best. It's not the best for all of those different applications. It's like 80% there for all of them. It's not a hundred percent for any of them. It might be a hundred percent for one of them, which is where they started.

And then they realized it was 80% for the other 15 or whatever. Right. So like, The way I love thinking about it is like I saw this thing that a VC made one time that was like Craigslist. And then it was like all of the startups that have been started since Craigslist that have taken a slice of Craigslist. This is like to me, this is like that's the story of startups.

It's like yonder's Craigslist. go make one and then other slices of either a smarter or a dumber or whatever musicians need that hospitals don't or whatever. I just think there's huge opportunity. And when my buddy who runs a charter school is literally saying what the top search volume is, he's like,

I don't know much about this stuff, but like, if you can get in on yonder somehow, like this is going to be in every school in America in 10 years, like this idea, right? Like, and I understand why they're, I couldn't imagine something that is like interferes with learning more than a student having a smartphone on their desk. That's right. And I think like, literally like maybe like,

When I was in middle school and raging hormones, like a naked woman in front of me would have been worse, but like not by much, you know?