Adam Skolnick

And you're right.

The funnel is going to get bigger and they're going to have more athletes that want it.

And not just as if I can't make the Olympic team, they might try for 28 and then their goal will be 29.

Or they might be like, you know what?

I'm not close enough.

I'm going to come into this in 27.

I agree with you.

I think that's going to happen.

But as we've just seen with the golf league, with the Saudis bought all these great golfers, the funnel of athletes that come in is only one part of it.

Having better athletes will make it more interesting.

they can't break records and we get more nothing burgers like this and it's still not the best all the best guys it's not it will progress i agree with you there's going to be an arc of progression here the next few years but it won't last unless it can satisfy one of those two because their their play to market this stuff will start because the the

There's going to be more and more analysis of what they're selling.

This is the beginning.

So there's a honeymoon period where no one's even asking what they're selling.

The bigger it gets, there's going to be more about what they're selling, what's in it, how is it working, and you're going to see that.

So I actually don't know that.

I'm not going to predict that it's going to just continue on forward.

You might be right.

But the second piece of it is looking at our ethics and the way things are in just in all strata of society.

Brian Johnson was the lead on this, but they're trying to make it seem like we're the honest ones.