Adam Tishman

So we, yes, exactly.

Yes.

So it depends a lot if you're looking at the retailer or at the manufacturer level.

The net margins are vast and it's just such a large range, which is why it's hard to give like a direct answer.

Yeah.

So, we were founded this past August, actually.

So, we are coming up on our one-year anniversary.

Oh, wow.

Yeah.

So, super new.

Over that time, we've seen great growth.

We have sold thousands of mattresses, really growing up.

How many?

Yeah, it's been it's been awesome growth.

You know, we've averaged since launched well into the double digit growth months over month, you know, really seen some strong results on the acquisition side on different marketing techniques.

Tell me about that.

Yes.

You know, we started off predominantly in digital.

So focusing on your digital channels across social Facebook predominantly, as well as search and contentable and outbrain really dug our teeth into those.

You know, when you go through these cycles, what generally happens is you want to launch a new channel, test it and then see how much scale you can find in that channel.