Adam22 (No Jumper host)

But if they start watching it, that's great for them in terms of advertising on an international level.

Maybe it expands.

I get it.

There's increased demand.

It might be a long-term play.

They're thinking 10, 20 years from now, maybe everybody's watching the NFL in Brazil.

They don't?

Oh, well.

See what I mean?

But I bet they like Bad Bunny more than we do.

But if we fast forward 10 years and everybody in Mexico is watching the Super Bowl or consistently watching NFL games, and it doesn't need to be everybody, but some percentage of people, that's a big deal.

Especially those conservatives.

They're damn near threatening to boycott this thing.

Especially a guy from Puerto Rico.

20 years ago, Nas put out an album called Hip Hop is Dead.

And at that time, it felt like Lil Wayne was kind of the culprit that was being pointed at in terms of the essence of hip hop sort of being deteriorated.

It's a fact that hip hop is occupying less spots on the charts.

Everybody's talking about the labels seem like they've essentially given up on hip hop.

I would say maybe at this point, the percentage of Vlad TV interviews with rappers is the lowest that it's ever been.

But kind of an exception.