Adena Friedman

Let's hope so if you're going to win. Right. So the first thing you have to start with is the client. If you really understand the client deeply and you understand what their challenges are, what their needs are, they may not know exactly... what they need or how they need to achieve it, but they do know what their challenges are and what their needs are.

Let's hope so if you're going to win. Right. So the first thing you have to start with is the client. If you really understand the client deeply and you understand what their challenges are, what their needs are, they may not know exactly... what they need or how they need to achieve it, but they do know what their challenges are and what their needs are.

Let's hope so if you're going to win. Right. So the first thing you have to start with is the client. If you really understand the client deeply and you understand what their challenges are, what their needs are, they may not know exactly... what they need or how they need to achieve it, but they do know what their challenges are and what their needs are.

And if you listen to those deeply, and then you are there to help them meet those needs, exceed those needs, make sure that you're driving those capabilities into the future with them, a lot of the rest of it kind of takes care of itself. Now, we are hyper competitive though. And we want to win every single deal, every listing, every new client.

And if you listen to those deeply, and then you are there to help them meet those needs, exceed those needs, make sure that you're driving those capabilities into the future with them, a lot of the rest of it kind of takes care of itself. Now, we are hyper competitive though. And we want to win every single deal, every listing, every new client.

And if you listen to those deeply, and then you are there to help them meet those needs, exceed those needs, make sure that you're driving those capabilities into the future with them, a lot of the rest of it kind of takes care of itself. Now, we are hyper competitive though. And we want to win every single deal, every listing, every new client.

But we do make sure that people understand it's in a constructive environment, meaning we want to win everything. If we don't win, what can we learn from it? We don't beat people down for it. We just say, what can we learn from that to get better? How do we talk to the client and find out why we lost? Because it's actually, again, comes back to the client. What is it that we should be rethinking?

But we do make sure that people understand it's in a constructive environment, meaning we want to win everything. If we don't win, what can we learn from it? We don't beat people down for it. We just say, what can we learn from that to get better? How do we talk to the client and find out why we lost? Because it's actually, again, comes back to the client. What is it that we should be rethinking?

But we do make sure that people understand it's in a constructive environment, meaning we want to win everything. If we don't win, what can we learn from it? We don't beat people down for it. We just say, what can we learn from that to get better? How do we talk to the client and find out why we lost? Because it's actually, again, comes back to the client. What is it that we should be rethinking?

And then complacency is the killer of every great company. So you just have to make sure you never get complacent about what your capabilities are.

And then complacency is the killer of every great company. So you just have to make sure you never get complacent about what your capabilities are.

And then complacency is the killer of every great company. So you just have to make sure you never get complacent about what your capabilities are.

Well, I love to learn and I learn by talking to people. I mean, I certainly, you know, listen to podcasts and other things like that I read. But I find that my most effective way of learning is learning from the experience of others. And I do get super lucky because I have this incredible community of clients who are the greatest innovators of our day. Right. So I get to go talk to them.

Well, I love to learn and I learn by talking to people. I mean, I certainly, you know, listen to podcasts and other things like that I read. But I find that my most effective way of learning is learning from the experience of others. And I do get super lucky because I have this incredible community of clients who are the greatest innovators of our day. Right. So I get to go talk to them.

Well, I love to learn and I learn by talking to people. I mean, I certainly, you know, listen to podcasts and other things like that I read. But I find that my most effective way of learning is learning from the experience of others. And I do get super lucky because I have this incredible community of clients who are the greatest innovators of our day. Right. So I get to go talk to them.

I'll see them at conferences or events, or they might come here. And I'll have a moment just to ask, what are you working on? And how are you thinking about things differently? And they will engage with us because we are a partner to them and they see us as a partner. But I then also go to a couple of events a year where I don't have any of my clients there.

I'll see them at conferences or events, or they might come here. And I'll have a moment just to ask, what are you working on? And how are you thinking about things differently? And they will engage with us because we are a partner to them and they see us as a partner. But I then also go to a couple of events a year where I don't have any of my clients there.

I'll see them at conferences or events, or they might come here. And I'll have a moment just to ask, what are you working on? And how are you thinking about things differently? And they will engage with us because we are a partner to them and they see us as a partner. But I then also go to a couple of events a year where I don't have any of my clients there.

And I get invited to this one that's just amazing. And it's all about the future of technology. But I'm talking about like 20 years into the future.

And I get invited to this one that's just amazing. And it's all about the future of technology. But I'm talking about like 20 years into the future.