Adi Robertson

Did this person say this thing? Is this true? So I just I don't know that you could cut a deal with Joe Biden that says every time Joe Biden, you make something up about him, he gets a penny.

Did this person say this thing? Is this true? So I just I don't know that you could cut a deal with Joe Biden that says every time Joe Biden, you make something up about him, he gets a penny.

Did this person say this thing? Is this true? So I just I don't know that you could cut a deal with Joe Biden that says every time Joe Biden, you make something up about him, he gets a penny.

There are companies that are signing on to an initiative called C2PA, which is – we were talking about watermarks earlier. It's a content provenance system. It includes a watermark that has metadata, and the goal there is the idea that –

There are companies that are signing on to an initiative called C2PA, which is – we were talking about watermarks earlier. It's a content provenance system. It includes a watermark that has metadata, and the goal there is the idea that –

There are companies that are signing on to an initiative called C2PA, which is – we were talking about watermarks earlier. It's a content provenance system. It includes a watermark that has metadata, and the goal there is the idea that –

you will be able to at least tell where something has come from and whether it's manipulated, and that it's supposed to be this broad industry-wide, everybody has the same watermark system, so it's very easy to look at an image and pop it in and check and see if it has the watermark. That's one of the leading ways the AI industry at this point is trying to deal with truth and provenance.

you will be able to at least tell where something has come from and whether it's manipulated, and that it's supposed to be this broad industry-wide, everybody has the same watermark system, so it's very easy to look at an image and pop it in and check and see if it has the watermark. That's one of the leading ways the AI industry at this point is trying to deal with truth and provenance.

you will be able to at least tell where something has come from and whether it's manipulated, and that it's supposed to be this broad industry-wide, everybody has the same watermark system, so it's very easy to look at an image and pop it in and check and see if it has the watermark. That's one of the leading ways the AI industry at this point is trying to deal with truth and provenance.

Watermarks are rolling out places. OpenAI adopted them in mid-February. They're starting to appear on Dolly Images. You can look at them in Photoshop. I think the problem is more that this thing rolled out, but really most people are not going to care enough to check.

Watermarks are rolling out places. OpenAI adopted them in mid-February. They're starting to appear on Dolly Images. You can look at them in Photoshop. I think the problem is more that this thing rolled out, but really most people are not going to care enough to check.

Watermarks are rolling out places. OpenAI adopted them in mid-February. They're starting to appear on Dolly Images. You can look at them in Photoshop. I think the problem is more that this thing rolled out, but really most people are not going to care enough to check.

Yeah, a lot of the issue with C2PA right now is that you have to actually go in and pop it into a tool to check the metadata, which is just an extra step that the vast majority of people are not going to take. And that, yes, it's not applying to things like Sora yet, at least as far as OpenAI has told us. So there is not a really prominent in your face, this thing is AI in most cases.

Yeah, a lot of the issue with C2PA right now is that you have to actually go in and pop it into a tool to check the metadata, which is just an extra step that the vast majority of people are not going to take. And that, yes, it's not applying to things like Sora yet, at least as far as OpenAI has told us. So there is not a really prominent in your face, this thing is AI in most cases.

Yeah, a lot of the issue with C2PA right now is that you have to actually go in and pop it into a tool to check the metadata, which is just an extra step that the vast majority of people are not going to take. And that, yes, it's not applying to things like Sora yet, at least as far as OpenAI has told us. So there is not a really prominent in your face, this thing is AI in most cases.

I mean, a screenshot tool, as far as I can tell, can remove the watermarks. And I think there are ways that you can end up just stripping these things out. It's very, very hard to create a perfect watermarking system.

I mean, a screenshot tool, as far as I can tell, can remove the watermarks. And I think there are ways that you can end up just stripping these things out. It's very, very hard to create a perfect watermarking system.

I mean, a screenshot tool, as far as I can tell, can remove the watermarks. And I think there are ways that you can end up just stripping these things out. It's very, very hard to create a perfect watermarking system.

Just so much of this relies on a lot of Adobe's argument being, well, eventually we want people to expect this, that it's going to be like, you know, if you look in your browser and you get a certificate warning that says there's no certificate for this webpage, maybe you won't trust the webpage.

Just so much of this relies on a lot of Adobe's argument being, well, eventually we want people to expect this, that it's going to be like, you know, if you look in your browser and you get a certificate warning that says there's no certificate for this webpage, maybe you won't trust the webpage.