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Adrian Dayton

๐Ÿ‘ค Speaker
447 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

Yeah, that's right.

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

But this is also the private equity game is this kind of EBITDA arbitrage.

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

Because if they can buy companies at 13X, they put them all together into a bigger company and then they can sell them for 20X.

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

Yeah.

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

Yeah.

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

Interesting.

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

So it's like, and I figured all of that out like a month before the deal closed, right?

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

Like it took going through all the due diligence and realize like where their heads were at really on the valuations.

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

Yeah, around there.

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

This is my big learning through the process.

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

I had tons of ad backs that I didn't think of as EBITDA.

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

But once I put all those ad backs back in, I probably underpriced my company a little bit.

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

Oh, just like ad backs.

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

Like I had a company car and I had, I had extra like coaching resources that I use that didn't need to be part.

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

Right.

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

And so it's like when I started adding all these things back, you know, we're looking at like two or $300,000 of EBITDA.

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

And you times that by 13, it's a substantial number.

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

And so once I had done all the financials for them and shown them what the real number was going to be, I think they were doing cartwheels like, oh, this is better than they expected in terms of EBITDA.

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

Yeah, yeah.

SaaS Interviews with CEOs, Startups, Founders
How he sold his $2.3m SaaS with approx $500k EBITDA for $6m+ Cash

So the way they structured the deal, it was about 70% upfront, 20% year one, 10% year two.