Adrian Thompson

I think maybe I was aiming at too popular of influencers.

I was trying to find YouTubers that 50,000 to 100,000 subscriber range.

I literally couldn't get a response.

I think I got one response, but they were booked out for the whole year.

They weren't taking anybody.

And I got really discouraged trying that, so I gave that up.

I tried getting into schools.

I spent a solid year emailing schools, I think, every day, just trying to get a wedge into students having familiarity with the software.

Maybe they'll pay for it when they get hired after school.

But that just proved so difficult.

Trying to get their curriculum was so strict, and they just weren't interested in changing what they were teaching.

And it was...

I just feel like I've hit a lot of walls in that regard, trying to figure out a growth hack, so to speak.

One thing that worked well is I figured, what are people Googling?

And a lot of people that don't know about storyboard software are Googling templates because that's the way that you'd create it before.

You'd look for a Microsoft Word template or Adobe Photoshop template.

So I created free templates.

And that's a search term that I also ranked for.

So we have people that will download our templates.

And then on the template itself, I have advertising saying, hey, you could do this on Plot.