Adrienne Klasa

in case you live under a rock, her beauty brand that she founded, in which they own almost half.

So they're looking for a buyer for that stake, and that's actually a super valuable asset.

So that's estimated to be worth between $1.5 and $2.5 billion.

Well, I think they're facing a real question that, I mean, maybe saying existential question is too strong, but there is a big question mark hanging over this industry that has grown immensely over the past two decades and especially in the past five to seven years.

You know, luxury used to be this very rarefied world where you were buying high quality products that most people could not access.

But now these have been transformed from brands with a few shops in Paris or in Milan into multi-billion dollar sales machines, essentially.

And the question of how big can you get as a luxury brand has been asked many times over the past decades.

And each time it's been proven wrong and these brands have continued to grow.

But I think it bears thinking about again, because at some point, do shoppers get disillusioned?

And sort of the trick mirror of an exclusive product that's also available to everyone starts to fall away a bit.