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And there's just been this steady drumbeat of wicked promotion since then. There was a ton of references to it at the Summer Olympics.

The Today Show had Wicked interviews.

The Today Show had Wicked interviews.

The Today Show had Wicked interviews.

And they have a line of clothes at Target.

And they have a line of clothes at Target.

And they have a line of clothes at Target.

There's no place like Target to shop everything Wicked.

There's no place like Target to shop everything Wicked.

There's no place like Target to shop everything Wicked.

I mean, they're selling drinks at Starbucks. They're selling nail polish. They're selling dolls. They have Santa at Bloomingdale's wearing a green suit rather than a red one. Santa's in on it too? I know, I know. I was like shocked. Everything that you can imagine that could be wickified is being wickified. Yeah.

I mean, they're selling drinks at Starbucks. They're selling nail polish. They're selling dolls. They have Santa at Bloomingdale's wearing a green suit rather than a red one. Santa's in on it too? I know, I know. I was like shocked. Everything that you can imagine that could be wickified is being wickified. Yeah.

I mean, they're selling drinks at Starbucks. They're selling nail polish. They're selling dolls. They have Santa at Bloomingdale's wearing a green suit rather than a red one. Santa's in on it too? I know, I know. I was like shocked. Everything that you can imagine that could be wickified is being wickified. Yeah.

Yeah, I just have this image of like this ruthless corporate machine, like grinding into gear, like here comes Wicked, which is such a funny thing to think about. And it is the kind of flood the zone campaign that really is kind of willed into being by Hollywood today.

Yeah, I just have this image of like this ruthless corporate machine, like grinding into gear, like here comes Wicked, which is such a funny thing to think about. And it is the kind of flood the zone campaign that really is kind of willed into being by Hollywood today.

Yeah, I just have this image of like this ruthless corporate machine, like grinding into gear, like here comes Wicked, which is such a funny thing to think about. And it is the kind of flood the zone campaign that really is kind of willed into being by Hollywood today.

Thanks for watching!

Thanks for watching!

Thanks for watching!

I think when I was probably about like 16 or 17, I went to this summer camp and there was a kid there who told me about this new Broadway show that he was obsessed with, Wicked. So when I went home, I had recently gotten my driver's license and I drove my Hyundai Elantra to the Best Buy to buy the cast recording. I remember listening to it in my car nonstop.