Aiden Johnson

I have a confession.

Um, so when I started first planning this business, our motto was the Bloomberg for hay.

You know, I have thought about it, but it's also very tricky because you have to have Mother Nature on your side to kind of standardize or like make it more stable, I guess.

It's very unstable.

I mean, too much drought, too much rain, you know, too much heat, like all these different inputs can really have effects on the outputs.

That just makes it so unpredictable.

Yeah.

I would I would love to be the guy that does that then.

Yeah, absolutely.

So this kind of ties back to my dad working for a private brokerage here in my hometown.

And I was actually talking about this with him.

I said, who kind of loses out on this?

And he says, typically in business, especially commodities, the middleman will always feel the outcomes of more transparency because they're the ones making deals, especially in the hay market, kind of blindly and kind of just guessing.

I mean, I witnessed firsthand my...

I sat there and someone called the owner and was just like, can I do $157?

This is an example.

Can I just do $157 per ton for X amount of bales or tons?

And he was like, yeah, yeah, that works.

So we're not going off anything here.

There's no transparency.