Aimee Connolly

You could see the product in action.

When you see something in action, you're way more likely to try and convert to it.

We do a lot of masterclasses on the shop floor, traffic stopping.

And like that was tough at times as well, because as much as I think I am,

a good saleswoman, it's different when it's your product, your name above the door and you're standing there being like, hi, can I show you this?

There's almost like this Irishness and you're like, oh God, no, I can't.

I couldn't.

Whereas if you give me someone else's brand, I'd be like, hey, can you sit down here?

You know, there's like shameless got out the window.

So I did find that a little bit hard at the start where you're trying to, you know, really impress people and show them and sell it to them.

But also being like, oh God, cringe.

You know, but needs must.

I'm often abroad, like in abroad, that sounds so Irish as well.

And you'll see like a lot of other nationalities who are just so like crazy.

confident and free spirited and that's not to say that Irish people aren't but me personally I although I am a would be deemed a confident person there's many ways in which I would like revert into myself oh my god same I think people would think cringe yeah people would think I'm I'm confident I would find like recently I went uh on a on a press trip to London and I had an evening to myself

and then i often think like regardless whether it's this thought around like will i go out or you know random thoughts you might have i don't know i'm back from australia recently you're going on to a beach and you're like oh i feel like this or i look like this and then you have this thought no one gives a shit about you no one gives a shit literally no one cares so why are you worried about what they think they're not even looking at you i know don't be so mad about yourself i know and that's how we know we're irish women as well sure nobody'd be looking at you

It was.

I remember at the time thinking this was literally like I have made it now.

This is a business and I'm a business woman because this is huge.

But it is, it's probably the most, one of the biggest, most significant decisions you'll make at the start.