Aimee Connolly

But obviously, it's just the way the world works.

Yeah and I would say it's really simple I think sorry the entire event is not simple but the getting started is simple and I often say the only thing that separates someone who's an entrepreneur versus not is the entrepreneur had the idea and went for it wasn't overwhelmed they didn't know everything broke it down and started whereas the person who says no is the person who's blocked by fear of oh I can't do it oh I don't know how or oh I don't have enough of this and

No one knows everything.

So that's what I would first say to anybody who's sitting there with an idea.

Of course, I'm not saying throw out all your security if you've got a mortgage and kids and you have all these responsibilities, you need to take proper steps.

But there is just an overcoming of that initial no barrier that all of a sudden then you're in the races.

So when I started, I was very clear that I wanted, I was quite synonymous with how the skin was and I loved how simple sculpting could be on the skin.

And that was definitely a topic that was way overdone and quite complicated for people.

And it got to a point where when I was doing lots of makeup, people would say to me, I knew you did her face by the way her skin looked or the glow, or I could tell that they were like the Amy Connolly cheeks.

so I wanted to combine it into a kit and like I said I wanted a double-ended brush that literally fit into your cheekbone so not this like random additional applicator that you get and everyone bins and it's like that's a waste it was like a very intentional physically cut myself to the to shape that I wanted to be

With scissors.

We used it all the time in Mac and had a ball doing it.

So I, my very, very first step was Googling European manufacturers because I knew from a regulation point of view that EU firstly is where I am, where I was selling and often the strictest.

So I needed to be sure that a factory, given it was my first foray into the world, was regulated properly.

And another thing I would say to someone who has an idea of a product, even before that first Google, something that I often recommend to people is actually trade shows.

That's a really good way to meet like for like suppliers.

You're meeting people face to face.

You can tell if they're your vibe or not.

You know, you can look at their certifications, etc.

And trade shows exist in every single industry.