AJ Addae

Oh, for sure.

I think over two decades, as you said, has been the last time that there's been a UV filter approval in the United States.

So this fundamentally changes the landscape a bit.

Yeah, so BEMT is actually the first UV filter that has been approved that is an organic UV filter that is generally recognized as safe and effective.

So I say organic very intentionally because there are two UV filter classes that are allowed in the United States in organic UV filters.

So that would be zinc oxide and titanium dioxide.

And then there are organic UV filters.

And those are ones like homosalate, octisalate, oxybenzone, avobenzone.

So BEMT would fall under the organic class.

And it would be the first and only one that contains this generally recognized as safe and effective status.

So it definitely has an advantage over zinc oxide and titanium dioxide.

in that it goes on the skin a little bit more transparently than you would expect from inorganic filters.

So that's a great advantage.

But I would say the biggest advantage is actually in how efficiently it protects the skin from

harmful UV damage.

Say more.

Yeah, so there are a lot of UV filters already allowed in the United States, but a lot of them really skew towards UVB protection, which is useful because sun protection factor really narrowly measures the ability for a sunscreen to protect you from UVB rays.

What's great about BEMT is that it actually very efficiently absorbs both UVB and UVA rays, which would make it more of a broad-spectrum filter.

And that's exciting because typically you have to combine several different UV filters and sunscreens to

get a broad spectrum claim.