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AJ Tennant

👤 Person
459 total appearances

Appearances Over Time

Podcast Appearances

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

But to me, what's more, in some way more important than GRR, it's the leading indicator metrics, like time to launch. How long did it take the customer to go from signed contract value to the initial launch and measuring that? And then how long did it, not how long, but how many of the paid seats are actually active?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

But to me, what's more, in some way more important than GRR, it's the leading indicator metrics, like time to launch. How long did it take the customer to go from signed contract value to the initial launch and measuring that? And then how long did it, not how long, but how many of the paid seats are actually active?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

Because if you nail in a systematic way time to launch quickly and you get active users, GRR is just an afterthought. It's not going to be a problem, right? If you have people using the service and they're getting deployed quickly.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

Because if you nail in a systematic way time to launch quickly and you get active users, GRR is just an afterthought. It's not going to be a problem, right? If you have people using the service and they're getting deployed quickly.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

Because if you nail in a systematic way time to launch quickly and you get active users, GRR is just an afterthought. It's not going to be a problem, right? If you have people using the service and they're getting deployed quickly.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

We're already seeing it. We're seeing a lot of accounts move off of those experimental like quick knee jerk reaction AI budgets and shifting to our product. I think that you're going to see it. For example, like there's some of these vertical solutions that have layered on AI and sold a big story on. hey, you're already paying X with us. We can accelerate you to go faster.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

We're already seeing it. We're seeing a lot of accounts move off of those experimental like quick knee jerk reaction AI budgets and shifting to our product. I think that you're going to see it. For example, like there's some of these vertical solutions that have layered on AI and sold a big story on. hey, you're already paying X with us. We can accelerate you to go faster.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

We're already seeing it. We're seeing a lot of accounts move off of those experimental like quick knee jerk reaction AI budgets and shifting to our product. I think that you're going to see it. For example, like there's some of these vertical solutions that have layered on AI and sold a big story on. hey, you're already paying X with us. We can accelerate you to go faster.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

I don't think some of those solutions are actually going to deliver enough value that it's going to be worth the incremental spend that they're going to be asked to do. Should CSMs be comped also on upsell? Great question. I think there should be some type of kicker and incentive. It shouldn't be the number one key metric.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

I don't think some of those solutions are actually going to deliver enough value that it's going to be worth the incremental spend that they're going to be asked to do. Should CSMs be comped also on upsell? Great question. I think there should be some type of kicker and incentive. It shouldn't be the number one key metric.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

I don't think some of those solutions are actually going to deliver enough value that it's going to be worth the incremental spend that they're going to be asked to do. Should CSMs be comped also on upsell? Great question. I think there should be some type of kicker and incentive. It shouldn't be the number one key metric.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

Right now in the sales dev world, there's a lot of push right now for giving a kicker, like a bonus. If a sales dev rep sources a lead that not only becomes an opportunity, but that it closes, right? So it incentivizes the right behavior. I think, um, I forget what company pushed that strategy, which is comp BDRs on not net new opportunities, but comp them on closed one.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

Right now in the sales dev world, there's a lot of push right now for giving a kicker, like a bonus. If a sales dev rep sources a lead that not only becomes an opportunity, but that it closes, right? So it incentivizes the right behavior. I think, um, I forget what company pushed that strategy, which is comp BDRs on not net new opportunities, but comp them on closed one.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

Right now in the sales dev world, there's a lot of push right now for giving a kicker, like a bonus. If a sales dev rep sources a lead that not only becomes an opportunity, but that it closes, right? So it incentivizes the right behavior. I think, um, I forget what company pushed that strategy, which is comp BDRs on not net new opportunities, but comp them on closed one.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

It's too far and too long of a thing to do. But I think there's a model in which you can give a bonus opportunity Actually, we did that at Glean, but we haven't systematically done it. So for example, the companies that did these multimillion dollar expansions, we actually strategically gave a large spot bonus to the CSM that was on that because we wanted to recognize the right behavior.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

It's too far and too long of a thing to do. But I think there's a model in which you can give a bonus opportunity Actually, we did that at Glean, but we haven't systematically done it. So for example, the companies that did these multimillion dollar expansions, we actually strategically gave a large spot bonus to the CSM that was on that because we wanted to recognize the right behavior.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

It's too far and too long of a thing to do. But I think there's a model in which you can give a bonus opportunity Actually, we did that at Glean, but we haven't systematically done it. So for example, the companies that did these multimillion dollar expansions, we actually strategically gave a large spot bonus to the CSM that was on that because we wanted to recognize the right behavior.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

I think it's a good thing for us to honestly take back because we're in the middle of our planning for next year and we should find a way to structure it in.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

I think it's a good thing for us to honestly take back because we're in the middle of our planning for next year and we should find a way to structure it in.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: Biggest Lessons Scaling Slack from $6M to $1BN in ARR | How to Build a Customer Success Machine and Where Most Go Wrong | The Framework to Hire All Sales Reps: Take-Home Assignments, Hiring Panels and more with AJ Tennant @ Glean

I think it's a good thing for us to honestly take back because we're in the middle of our planning for next year and we should find a way to structure it in.