Alan Milburn

But more importantly, form a little task force in the area of the key decision makers, including the employers, and work out what you're going to do about it.

Set yourself an objective.

I don't know, reduce the NEET rate by a third in your area in three years.

It's entirely doable.

That doesn't need any public policy change suggested by me.

It just needs you guys coming together, working out who these kids are, what on earth needs to be done, make it very personal to them, get going on this now.

And honestly, this is beginning to happen all over the country.

And so by the time I report, I really want to feel like there's a movement behind this stuff.

I'll give you another example.

You know, I had a brilliant session with the Newcastle United, and it just happens I'm a Newcastle supporter, as you know, with the foundation.

I know, I'm sorry about that.

I'm now treading into dangerous territory.

There you are.

With the foundation, which is just a brilliant, brilliant charity and has got reach into parts of Newcastle that no statutory organisation will ever have because of its brand, right?

It's got brand value.

And so we're talking to the Premier League about, OK, how can we make sure that every single foundation of every single Premier League club, but also the ones who aren't in the Premier League, that they're sort of investing in this, making it a real issue, using their brand power to help these young kids and to cajole, persuade employers to help with this.

That's going to happen all over the country.

So that's going on now.

That's happening now.

So I think we probably are already out of date.