Alan Morton

We're going to talk a little bit about how Guy, who is the founder of Ebster and now Revenue Intelligence Director of Fullcast, how he's using an amazing insights report called the Revenue Insights as a Service Report.

And we're going to talk about how Fullcast and SBR can really dovetail and work hand in glove in terms of taking those insights and turning them into actionable insights to actually change and support organizations moving forward in the sales space.

So we're going to go through a number of things through the chapters that sit within the report, and then we're going to have a great discussion between Danny, Alan, and Guy all about how do we actually help organizations change and implement that for the future.

So just before we jump in, though, we're just going to ask you, Guy, just to give a little bit of background, really pithy summary on who Fullcast are, and a little bit about the REAS report that we're going to talk about today.

And Alan, we're going to come to you, just do a little bit of shaping around SBR consulting and the partnership.

Over to you, Guy.

And just bring that to life because the audience always can create pictures in their own mind.

So in the last three months, you don't need to name companies, but just an example where you're sharing this report.

Give us a scenario and environment.

Brilliant.

And I think what you're jumping perfectly into is what is the shape of the go-to-market engine moving forward?

And that's really interesting.

And we think back to the partnership.

We've known you for many years, a friend, a partner, and it's great to spend some time with you.

I'm going to go to Alan to just share a little bit about SBR Consulting.

What are we doing in 2026?

But also, how does the partnership work with Fullcast and the REAS report?

Guy just spoke about.

It's like you two are the perfect trailer for this episode.

You tease us, you tell us, and then all of a sudden we're going to unpack it all later and then watch the movie.