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Alan Ositek

๐Ÿ‘ค Speaker
120 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

I had no money when I started the company.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

It was $160 million, which is the size of many IPOs.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

I'm ready to roll.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

Yeah, so think of ISPD as a holding company, no different than WPP, Publicis, Omnicom, where it's a holding company for a global marketing services firm.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

And we're based in Southern Europe, the U.S., and Latin America.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

I think one of our unique differentiators is our Latin American culture.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

uh, focus as well, where we have, uh, offices in Mexico, um, Argentina, Chile, Peru.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

So we have a really nice, um, kind of Southern Europe, U S Latin American contingent.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

And, uh, my, my unit Digilent is, um, the paid media arm.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

So search social and programmatic buying.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

Yeah, I wish I found it.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

No, it's actually the family in Spain is actually 100% owners of the company.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

It's the Rodez family.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

Fernando Rodez, who's our chairman, used to be for many years the chairman and CEO of Havas Media.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

And then about seven or eight years ago, the Rodez family started buying up marketing services firms.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

around the globe to kind of, and now they've consolidated this all under ISPD.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

So I joined a couple of years ago.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

I had previously worked at both Aegis and the Aegis Dentsu Network, as well as Omnicom for maybe 10 to 15 years.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

So I've always been in the kind of the agency holding company space.

SaaS Interviews with CEOs, Startups, Founders
973 How Digilent is Competing in Changing Programmatic Ad Landscape, $40m in Volume over TTM

And since 1998, I've been in digital marketing.

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