Alan Ositek

And then we have a second pricing model where you can just pay a tech fee of, say, like, you know, 10 or 15 percent and maybe a services fee for us to do work.

We have another model where you can just use our technology as a self-serve platform and pay a tech fee of 10 to 15 percent.

And then we also have a model that you mentioned before, which is more like a search and social pricing model where you pay us just a flat services fee, depending on the volume of 10 to 20%.

And, uh, and then everything else goes towards working media.

So, you know, essentially it's interesting.

Um, we don't really, we don't try to sell one pricing model or another more and more clients are basically determining what model is best for them.

Yeah, it's actually not.

I mean, it's basically, uh,

it's, it's, um, you will find is that the clients are kind of, you know, come to us and they say, you know, which they ask for what, you know, they, they know which model they want.

It's not, the clients are pretty educated nowadays on these types of models.

So for example, if you're a client that, um, wants access to a DSP technology that your people are going to use in house, then you're going to use our self-serve model.

And it's a, you know, a 15% tech fee, or if you're an agency, 15% of what total spend they're going to put through the platform.

Whatever your spend is on a monthly basis.

So if you're spending $100,000 a month, it's $15,000 a month tech fee.

And that includes everything from, you know, having the technology in a workable fashion.

We have a help desk in our help desk for the people internally within a brand or an agency.

They'll, you know, be able to access our help desk 24-7 to get any of the questions, technical questions to their campaigns answered.

Yeah, we're a privately owned company, but let's just say it's in the $40 to $50 million range globally.

In the trailing 12 months.

Okay.