Alan Ositek

And they would go into about an hour dissertation about how it really works.

And that's actually, quite honestly, the problem between the publisher side of the digital media ecosystem and the platform side.

So you have the publishers around the world who don't have one aggregated platform like a Facebook, Google, or Amazon to be able to sell their inventory.

So that's why, in some respects, publishers...

are, you know, kind of in a quagmire right now where, you know, they don't want to be disintermediated by the platforms like Facebook, Google, and Amazon.

But on the flip side, as a buyer of media, whether you're a brand or an agency, it's so much easier just to go to Facebook,

Google and Amazon and buy at scale.

So it's gonna be really interesting to see what happens to the publisher set, but there's clearly a need for one or two major platforms in the programmatic space that can kind of buy at scale.

And we're seeing that happen right now.

Yeah, I mean, so it's a great question.

So I think, well, at ISPD, the overall goal of ISPD is to build out an overall global agency services set.

So, you know, the holding companies are great, the WPPs, publicists, Omnicoms of the world.

But, you know, as a six or 700 person global agency, we can be kind of a smaller alternative to the holding company.

So if you're a, you know, kind of our sweet spot is

You know, if you're a Fortune 500 company nowadays or Fortune 1000, you've either built in or you're in the process of trying to build an in-house agency.

Or you probably work with one of the major holding companies.

But if you're a, let's say, a Fortune 1000, a Fortune 5000 company, do you want to be a small fish in a big sea where you're the 100th or 200th largest client of WPP?

Or would you rather work with a midsize holding company that can bring the same skill sets and technologies to the table on behalf of a brand?

Oh, Andy Grove's book.

High Output Management.