Alessandro Biggi

So Zupa was born in Venice inside this venture incubator called H-Farm.

which right now gives birth to a lot of startups on a European level.

And Zupa actually was founded by the same founders of H-Farm.

Ricardo.

Exactly, from Ricardo.

And so basically, he then took care of that.

He got some people to sort of managing the company and grow it from Italy and from the US.

And then finally, last year, they decided to give me this opportunity.

About $8 million.

Yeah, I joined right after that, basically.

um sort of i would say so there were plans of course to um sort of develop new uh revenue streams because zupa developed for many years as the contest platform for for creatives okay and right now we're really like pivoting sort of developing actually i would say evolving as the market is also requiring us to evolve into a an open and open creative agency so at the end of the day really our goal right now is um our vision is to

sort of inspire the world to purposeful creativity.

That's what I like to say.

So we really believe that creativity should always be linked to a purpose.

And that's why we work with clients to make sure that they achieve their purpose.

And the way we enable them to do that is by giving them great creativity.

That's a good point.

Well, this was a, first of all, it's a great challenge and I like challenges.

Second, I think there's a huge potential in Zupa right now.

I feel there's a huge upside that can be, can be catch.