Alex Bean

Had cash, check, credit, everything inside of that expense reports from all the riders and all the employees would have come directly.

So honestly, when we started Divi, my partner Blake and I, it was just like, well, we've ran multiple businesses and we understand the needs.

And so we built it not as tech engineers, but as business owners and saying we're building something that we would have wanted to use in our prior companies.

And who's the customer target today?

Is it the luckies of the world, SMBs?

Yep, luckies of the world.

But just SMBs, we kind of have two audiences, I say, like 1 to 50 and 50 to 500.

Slightly different use cases for the most part.

But SMBs in general, that's what we're going after.

The mom and pops of America, Main Street America, not just the VC-backed companies.

Yep.

And talk to me about that segment, right?

So if an SMB is listening right now and they're going, man, I'm currently using like six tools to do all these things Alex is talking about and they want to start with you.

Like what's the average price point an SMB is going to pay you guys?

Nothing.

It's free.

Okay.

So how do you make money?

Yeah, so we basically take Amex, right?

Like you're not paying for your Chase card or Wells Fargo card or whatever.