Alex Clark

But you say there's a difference between the products that it has a lot to do with pH.

So what happens if the pH shifts and it becomes hypochlorite?

What does that do?

So how many brands do you think are getting that wrong?

Whoa.

So that could be like a huge scam that, you know, people could find it in like, you know, in an Ulta or a Sephora or whatever, some product that says hypochlorous acid, you just don't necessarily know.

So hypochlorous acid is kind of like the beauty ingredient that is being completely overlooked right now.

No, literally, that's the perfect way to put it.

And I mean, it makes sense.

Like, if this is an ingredient that is so great for wound healing, it makes sense to me that this would be a bomb ingredient to use for acne.

Can we talk about cereal mascots for a second?

Because when you look at them as an adult, it's honestly a little unsettling.

You've got a rabbit committing cereal theft, a leprechaun hiding from children who are essentially stalking him for marshmallows, a tiger screaming like he hasn't slept in 72 hours, and a bird having a full psychological breakdown over chocolate puffs.

I think the reason those cereals needed cartoon animals screaming at you in the first place is because the ingredients are basically a lab experiment.

Most cereals, even the ones pretending to be healthy with words like multigrain or a heart health sticker on the box, are full of synthetic pesticides, refined sugar, artificial dyes, and ultra-processed junk designed for big food to make big profits.

So I buy Lovebird cereal.

I keep so much on hand because it's my boyfriend's favorite snack with A2 whole milk when he comes over or raw milk.

It was started by a dad who left his big food job to make real cereal for his daughter.

Think of it like your childhood cereal went to therapy, cleaned up its life, and started listening to Culture Apothecary.

Gosh, I hope so.