Alex Heath

And so that was the hard part.

And like, look, I mean, we made some mistakes as a company.

There were some incidents where, you know, we made some bad tweets about them and they made some mistakes and made some bad tweets about us.

And there was a lot of this sort of back and forth where like we would go to press, they would go to press, and so on and so forth.

And we were just, at the time, at least in 2024, it was like we would just go up to the press.

The radio is like, guys, do you not see this dynamic?

Like we are being blocked from doing anything.

And then they are not.

Like, how is this fair?

How is this happening?

So that was, I think, deeply frustrating.

I think this year, well, one, we learned from our mistakes in the past, but now we're also like a very different paradigm where like we did actually win that lawsuit and legalize the space.

We did open up the space in a legitimate way.

And there's a real way for the space to exist in a regulated, safe, responsible way now.

It could become legitimate.

And I think that changes the dynamic because, well, one that was very advantageous to us.

It was a huge kind of boost for us as a company, obviously, given the results.

But it was also beneficial for them because now they have a path to come and do it the right way and do it regulated and legal.

And I think it seems like this is the path they were doing.

They're trying to converge.