Alex Hormozi

These forces are often more powerful than your core offer.

What do they have in common that the other 90% don't have?

This is an example of a commoditized service, normal agency work.

I follow this variation framework because most of the time, it's the first handful of items that need to be changed.

Shit, just send me half so I can pay my employees.

In the next section, Enhancing Your Offer, I will show you how I 1.

And you can apply this to any subject matter that you're trying to learn.

There's a million of them, and they all look the same.

It's Christmas Eve for fuck's sake.

Typically, they need to be changed again and again without touching anything on the bottom of the list.

So that is step three.

You analyze the difference.

Commoditized businesses and offers have a harder time getting responses from ads because all their marketing looks the same as everyone else's.

Sir, we're going to be holding onto the entirety of your funds for the next six months per your agreement.

Cooking healthy food will take too much time.

Use scarcity to decrease supply to raise prices and indirectly increase demand through perceived exclusiveness.

Step four is you figure out the most important details like the eyes, like the feet, like the whatever.

How to cook meals in under five minutes.

For example, when ads fatigue, we don't change our entire business.

Cooking healthy food is expensive and it's not worth it.