Alex Hormozi

Got it.

Rule of thumb for everybody, just side note.

I can't really test a campaign unless I'm willing to spend 2x my target CAC as just a test of whether this works or not.

So it's like, if my target CAC is 2K, it's like, if I don't spend at least 4K, it's like, you can't know anything because the cadence of feedback is so slow on 2000.

It's like, every two months, you'd be able to get like a sale inefficiently.

And so you would, because I have to be willing to spend more than my target CAC so that I can then get it efficient.

Assuming that I'm going to literally knock it out the gate on the first shot is unlikely.

Okay, so from an offer perspective, what problem does go high level stuff solve for the online fitness coaches?

We have... So there's a pain there, which is you have followers.

Want to turn your followers into customers without DMing anyone?

It's going to be the pain of being in the DMs all day, I would imagine.

They're all online fitness coaches?

Yeah, and I'm guessing most of them are on Meta or IG or whatever as their primary way of getting customers.

Instagram primarily.

Yeah, and maybe some like 20% on LinkedIn doing busy executives, whatever.

Okay, so it's just IG.

So at least you have a very targeted avatar.

So it's, hey, you're having trouble turning your Instagram followers into customers, all of this can be automated, we'll show you in seven minutes how to do it.

And that's the lead magnet.

And then it works a case study of somebody who had ideally 7000 followers, and then was able to get to this many sales per month.