Alex Hormozi

If I can approach a business and say, I am your entire marketing department.

And so famously, maybe we'll post it up here.

Anthropic has one person in their marketing department.

How is that possible?

Now, of course, they get tons of PR.

There's other things that I think help them out.

But the big point here is that they've got one guy who's doing it.

Whether that's just marketing lingo or not, we can be sure that that one person is still doing a ton of stuff.

And it's not really that that person's doing a ton of stuff.

They have automated and created agents that do a lot of that work for them.

And so all of a sudden, if you think about the marketing spend that a business would allocate for an entire department of people to get an output, if you can get that output because of agents that you've trained on your way of doing things, then you become very valuable.

Now, can you do that as a contractor and start an agency around it?

For sure.

Can you do it because you want to embed within a company and get a slice of equity?

Sure.

Can you do it just because you want to get paid more cash?

All of these are things that are available to you, but they have never been available until now.

Think about what businesses needs in terms of functions and outputs and just erase the titleism that exists in the private market because I do not think it's going to survive.

And so if you are that employer, that entrepreneur, and you're like, okay, well, I want to, I want to do this stuff, right?

I want to, I want to actually like use AI.