Alex Hormozi

It doesn't matter how good of a swimmer you are, the phenomenal physics of the environment will have changed.

And so that is the change that we're on the precipice of.

Now, hopefully this was not doom and gloom because I actually see this tremendous opportunity because humans are slow to adapt in general.

So what does that mean?

First off, if you're watching this, you're already probably ahead of most people anyways, because most people just exist, put their head in the dirt.

There's so many people over age 50 that are like, I'm told for this shit.

And guess what?

They got all the money.

And so what's really interesting is that all the people who got all the money are going to quickly realize that it's going to go somewhere else, which is not to them because they did not adapt.

So that's a big opportunity.

There's also huge opportunities, obviously, in going to regular businesses and automating portions of their work.

But when I said humans are slow to adapt, it also means their price sensitivity is also slow to adapt.

Meaning if people are used to paying $2,000 a month for something, that embedded in their price is the typical cost of labor.

And so if you can...

still charge that $2,000 price for whatever it is, right?

And instead of it costing you $500 a month, it costs you $50 a month or $5 a month.

The margin, number one, that you can earn is tremendous.

But second and more importantly, the amount of operational leverage you have, meaning the amount of people per dollar of additional revenue you need to create, goes down dramatically.

As in one person now can bring millions and millions in revenue in, it becomes much easier to scale.

Because one of the biggest costs of scaling is just the coordination between humans.