Alex Hormozi

So that's a big opportunity.

There's also huge opportunities, obviously, in going to regular businesses and automating portions of their work.

But when I said humans are slow to adapt, it also means their price sensitivity is also slow to adapt.

Meaning if people are used to paying $2,000 a month for something, that embedded in their price is the typical cost of labor.

And so if you can...

still charge that $2,000 price for whatever it is, right?

And instead of it costing you $500 a month, it costs you $50 a month or $5 a month.

The margin, number one, that you can earn is tremendous.

But second and more importantly, the amount of operational leverage you have, meaning the amount of people per dollar of additional revenue you need to create, goes down dramatically.

As in one person now can bring millions and millions in revenue in, it becomes much easier to scale.

Because one of the biggest costs of scaling is just the coordination between humans.

And so what I would encourage you to do, so you're like, okay, I heard all this stuff.

I feel motivated to do something.

What should I do?

This is what I motivate you to do.

Write down a list of what you do, do every day.

And I'm saying at the most granular level.

You respond to emails.

You respond to Slack messages.

Maybe you make content.