Alex Hormozi

I actually think your annual retainer should be de minimis.

It should be like a rounding error in this project.

And the reason for that is, okay, I'll explain why.

So we do this in home services a lot.

And the way that it works is like, if I sell you a $100,000 thing, right?

I would say, hey, you know, we do a maintenance plan for $500 a year.

And again, it's a tiny percentage of the thing.

And it's because you don't care about the money.

And it should be positioned as insurance.

Like I'll come by once a year just to make sure everything's working the way it should, all that kind of jazz, right?

And it's like, that's what most people do anyways.

And so what it does is it gives you an excuse to always meet with them every year.

And as soon as you walk into a rich person's house and you're an established vendor, they're going to have shit for you to do.

Okay.

So to me, you probably need more continuity or want more continuity, I'm guessing, in the business.

I think that that's all gonna come down to how rich the people that you were talking to are.

You know what I mean?

And as much as you may hate to hear this, the small jobs get the big jobs.

You know what I mean?

So.