Alex Hormozi

I say this to say, the reason why can literally be anything.

Paperweight, doorstep, building things, home for a fish in a fishbowl, plant holder with dirt holes, hold brick, as a trophy, painted brick, rustic decoration, to break a window, make a mural, tiny bricks painted.

He sounded like a man who had fought tooth and nail to be here, but had softened his demeanor for gatherings such as these.

Let me help you be better than, well, me.

I lose like 50 cents.

It really doesn't matter so long as you believe it.

After beginning a series of books on acquisition, it became apparent that I could not talk about any other topic without first addressing the offer, the starting point of any conversation to initiate a transaction with a customer.

on that.

So yeah, like do it.

Gross profit.

But the tiger with the teeth and claws remained under the surface, ready to be called upon at a moment's notice.

And you can even make a joke of it, like the fraternity example.

The revenue minus the direct cost of servicing an additional customer.

And again, special thank you to all the entrepreneurs who donated the books because we're doing our best to give them out.

But this should answer one or both of the following questions.

I felt like I understood this guy.

If I sell lotion for $10 and it costs me $2, my gross profit is $8, or 80%.

Why are they making this great offer?

Ben broke the ice.

Now we have to cut all of our time costs.