Alex Hormozi

And so he has the real world proof.

And so if you want to win an education, the best way to start is be better than everyone.

And if you're like, well, easy for you to say, yes, easy for me to say, hard for me to get here, right?

And I'm not saying I'm better than everyone.

I'm just saying that as there are levels to the game and you will be truncated, you will be capped by how good you are because that will have a direct correlation to the amount of brand association that you will be able to get, the amount of credibility that you have.

So if you wanna have a bigger brand and you wanna get into education, my two cents is even though it is easy, fast and cheap to start, the real way to win is to take the much longer time path

of proving that you're very good or one of the best at the thing.

And then when you do decide to start educating people, they will listen to you immediately and they will not question why you're more expensive.

They will not question whether or not you can do it.

You will pay down all of the biggest risks within this business and you pay it down doing the one thing that the rest of your competition won't do, which is be patient and do the work.

Which brings us naturally to number four.

I wanted to make a crude comment about sass and ass.

There you go, sass and ass.

So what is the shape of this business and why is it this shape?

So software starts the slowest because you have to put a lot of capital in, you have to put people together, and you have to have people code for extended periods of time, not really sure if people actually even like the thing.

And if they do like the thing, how long does it take for it to actually do all the functions that you have in your mind for it?

And so this

Takes, you know, for in the beginning, you know, not that long ago, it took many years.

And it still takes time now, even with the vibe coding world.

I still, real talk, have yet to see a truly vibe coded from A to Z business that is like $100 million a year.