Alex Kretzschmar

But it's on the Tailscale channel.

And so it's a really weird...

unique thing and i've started to see other competitors of ours copying that that strategy which is kind of um interesting but uh yeah it's a very unique way of doing dev rel because if you think about what developer relations typically do they'll be hacking away on sdks and api code on the back end and people don't really see it unless you're a

And then they might go to a conference and talk to a room full of a couple of hundred people and that talk is never seen again.

Whereas what we're doing is effectively that same cycle, that same loop, but we're not focused on the developer aspect as much.

We're focused on the end user, the top of funnel user, mythical person.

And getting them excited about using Tailscale for free, and hopefully they have such a good time that they then go, why aren't we doing this at work?

Why are we doing OpenVPN?

And hopefully then that motion turns into a sale process

two, three, four years down the road, whatever it turns out to be.

It's just a, it's a fascinating space.

And I don't know, I kind of feel a bit weird talking about it publicly, but there you go.

I'm enjoying it.

I'm sorry.

I feel weird about it.

Yeah.

I mentioned a few minutes ago that the channel to date has basically been just me.

That comes with a huge bonus of it's just me that decides what gets put out.

So to date, the last two and a half years I've been at Tailscale, yeah, I've had basically complete creative freedom, which is both a huge blessing and a massive responsibility at the same time because you're representing the brand and the

you know, for example, Kevin Purdy, who is ex-Ars Technica, who we hired earlier this year to write for our blog.