Alex Lintner

and he was a smart man.

And so he started writing down on paper, what are the kind of attributes of those people who I gave drugs to, pharmaceuticals to, that paid me back, and who didn't?

And that, to me, to us, was the beginning of credit scores.

He just looked at how did people behave and what did people have in common who were good, low in risk, because he gave away the pharmaceuticals without having money in his hand, and who were bad.

uh, uh, lending risk.

That is part of how our company started.

And, and, um, that's still how we practice our business.

You know, if you understand how people behave, you don't have to know how,

Their age, their gender, their ethnic background, their sexual preference, all the stuff that's written down in law anyway.

We should all think about that.

And our business should work like that.

And there's plenty of regulation that stipulates that it is.

Well, that's our very heritage.

You look at people's behavior.

So what we do with the data, usually the data is depersonalized.

Because what I just described, you can do without knowing it's Nilay, it's Alex.

You don't have to know you live in New York, I live in Colorado.

You don't have to know your background, my background.

You just look how we behave.

So it's depersonalized data on which all those services are provided.