Alex Lintner

You have central functions where everything is the same regardless of where you are in the world.

Think of finance, think of HR.

and think of technology.

So you want to have technology standards.

You want to have security standards that you apply everywhere in the world.

There are economic reasons for that.

You don't want to have a slew of vendors.

You want to have golden pathways.

That is what keeps everybody secure, and that's how you manage consent, and that's how you manage privacy.

And all of that should be done in the same way so that we have control over it.

Our governance can look at it.

Auditors can look at it because we are auditable by the SEC.

And they all can say, okay, we apply those standards the same way, regardless of where you are in the world.

Now, if you look at...

The context, so call it the economic context, call it the socioeconomic context, so how much do people make, et cetera, et cetera, that differs everywhere in the world.

So it differs whether you're in the United States or my native Germany or India or Australia.

We are active in all these countries, and the context is different.

And therefore, our go-to-market-oriented business units

They have CEOs that look over the region, understand that context relevant, and the product is applied appropriate for that country.

And by the way, regulation varies.