Alex Ossola

It's Sunday, February 8th.

Before you huddle up for the big game, we're bringing you an episode of What's New Sunday we thought you might enjoy.

I'm Alex Oseleff for The Wall Street Journal.

This is What's News Sunday, the show where we tackle the big questions about the biggest stories in the news by reaching out to our colleagues across the newsroom to help explain what's happening in our world.

We're taking a look at the other main Super Bowl event, the ads.

This year, artificial intelligence will be front and center, with some of the biggest players in AI coming off the sidelines as the competition heats up.

On today's show, artificial intelligence is reshaping the advertising industry.

We get into the visible and subtle ways AI is changing commercials and what it means now that AI companies themselves are getting in on the action.

If you enjoyed the episode, be sure to check out What's News wherever you like to listen.

Now, let's kick off the show.

It's Super Bowl Sunday, which means it's the advertising industry's, well, Super Bowl.

Hey, What's News listeners.

It's Sunday, February 8th.

This year, 30 seconds of Super Bowl ad time costs more than $8 million for many companies.

I'm Alex Oseleff for The Wall Street Journal.

This is What's News Sunday, the show where we tackle the big questions about the biggest stories in the news by reaching out to our colleagues across the newsroom to help explain what's happening in our world.

And that's just for the time.

They can spend tens of millions more on making the ads themselves.

So increasingly, companies are turning to artificial intelligence to cut the cost of making an ad.

On today's show, artificial intelligence is reshaping the advertising industry.