Alex Partridge

I guess this is particularly important, especially early in 2026, if someone has, I don't know, dietary goals or not wanting to drink as much alcohol.

You don't want to be surrounded by people who are saying, oh, why just have a drink or that sort of thing.

You learn a lot about your friends when you enforce those boundaries, don't you?

and be supportive of what they want to achieve.

Yeah, that's good advice.

And on that note, I'm resigning from ADHD.

Yeah, God, yeah.

Well, that was a whirlwind.

I feel much more productive already, and I've done none of them yet.

Yeah, yeah, yeah.

Which one helped you the most when you were starting up your businesses?

Probably the most important one, isn't it?

You've got to be selfish with your time.

It feels weird saying no the first time, but then you can almost get addicted to it.

The power.

You can be like, it actually starts to feel good of like, oh God, I don't have to go for that dog walk that I promised my neighbor I'd do for no reason.

It's a really nice feeling.

Exactly.

And if you say yes once and you do take the neighbor's dog out when you don't want to in the rain, they're going to ask you again and again and again.

And eventually you'll have to say no and then it's way worse because that would come out of nowhere in their mind.