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Alex Ritson

๐Ÿ‘ค Speaker
4525 total appearances

Appearances Over Time

Podcast Appearances

Global News Podcast
Thailand and Cambodia agree ceasefire

China's high-speed rail system has just passed a major landmark.

Global News Podcast
Thailand and Cambodia agree ceasefire

It now has a network spanning more than 50,000 kilometres.

Global News Podcast
Thailand and Cambodia agree ceasefire

It actually claims to have more high-speed track than every other country put together.

Global News Podcast
Thailand and Cambodia agree ceasefire

The milestone was reached with a new line between Xi'an, home to the terracotta warriors, and Yan'an, where Chairman Mao had his revolutionary base.

Global News Podcast
Thailand and Cambodia agree ceasefire

Our reporter, Mickey Bristow, told me the country's entire high-speed rail track

Global News Podcast
Thailand and Cambodia agree ceasefire

has been laid in less than 20 years.

Global News Podcast
Thailand and Cambodia agree ceasefire

It's taken 20 years to build nothing, hasn't it?

Global News Podcast
Thailand and Cambodia agree ceasefire

Yeah, you say the best.

Global News Podcast
Thailand and Cambodia agree ceasefire

You've travelled on some of these trains.

Global News Podcast
Thailand and Cambodia agree ceasefire

Mickey Bristow.

Global News Podcast
Thailand and Cambodia agree ceasefire

You may think that TV adverts putting women in the kitchen are a thing of the past, but new industry research suggests stereotypes in marketing are remarkably resilient.

Global News Podcast
Thailand and Cambodia agree ceasefire

The British agency Canter examined the top 1,400 global ads

Global News Podcast
Thailand and Cambodia agree ceasefire

in 2025 and found they're increasingly portraying women in regressive roles, although there are some adverts that show people in more progressive situations, including one in India about a washing powder.

Global News Podcast
Thailand and Cambodia agree ceasefire

Here's Lynne Deeson from Canter.

Global News Podcast
Thailand and Cambodia agree ceasefire

We're seeing a drop in the proportion of adverts that feature women in non-traditional roles this year versus last year.

Global News Podcast
Thailand and Cambodia agree ceasefire

So it was 8% in 2024 and that's now halved down to 4% of ads this year.

Global News Podcast
Thailand and Cambodia agree ceasefire

You know, to an extent, culture does vary a lot across the globe and there are specific places where you have to make sure you're getting that right.

Global News Podcast
Thailand and Cambodia agree ceasefire

But I think progressive marketing, when you portray people positively, it works everywhere in the world.

Global News Podcast
Thailand and Cambodia agree ceasefire

When you show stereotypes, they do alienate audiences and they reduce relatability.

Global News Podcast
Thailand and Cambodia agree ceasefire

And that meaningful connection, seeing yourself or people like you or people who you aspire to be like in advertising is really key from an effectiveness point of view.