Alex Smereczniak

So I'm on the board.

Uh, I hired a CEO about a year and a half ago.

Um, corporate stores are doing really well.

Some of our franchise early franchise stores, there's a lot of learnings, um, and those aren't doing as well.

And then the next wave of franchise locations are, are doing a lot better.

So let's talk about it.

So I, about a year and a half ago, or honestly, as soon as we started franchising, I'll give you the quick fill in.

When we started opening these laundromats, we're like, this is working.

We need hundreds of them, but they're not cheap.

All this equipment, build out, et cetera.

Plus the operation was complex.

There's a lot of people, even with the gamification and the tools, it's a lot of people.

And we're going to do this in Seattle and Austin.

And so we've been approached to franchise a number of times.

We always had said no.

And when COVID happened to give us this once in a lifetime opportunity to really, hey, if we could stop everything and start over, what would we do differently?

Because COVID gave a lot of people that.

Yeah.

And so we said, well, we need a ton of laundromats.

we'd like to have the labor risk on someone else's plate or some of it on someone else's plate.