Alex Smereczniak

So they work with brokers as a means to an end out of necessity.

But they hate it.

Everyone hates this.

It's a huge pain point.

Hugely expensive.

My thought is could we do what Zillow did to the residential real estate buying process where there's education, they democratize access to data.

I don't need to have an MLS or real estate license to go access home information anymore.

Can we do the same thing for franchising where we get every franchise you can possibly imagine in one spot, what it's going to cost to get into, what the royalties are, what the

potential revenue is, what the consumer sentiment is in each region of the country, what competition looks like down the road from you, all the stuff that you need to make a sound, good decision that a broker should be doing, a good broker would be doing.

And send these leads to the brands for half the cost.

So that's what we're doing.

That's what Franzi is.

Think of it as Zillow for buying and selling.

February of this year.

Yes.

Okay.

Yes.

Yes.

A lot better.

I got a phenomenal team.